Last Updated: March 24, 2021
Template Targeting & Cookies
Complying with global and regional privacy laws is harder now more than ever. To stay successful, companies need to test different cookie consent preferences for compliance but also increase opt-in rates. When companies make compliance a competitive advantage, they set themselves up for long-term growth.
What is Template Targeting?
With growing data privacy regulations and the approaching end of third-party cookies, companies are turning to solutions that can identify users, personalize user experience, and maintain revenue. Template Targeting is the process of delivering specific cookie banner templates to visitors based on a defined factor, such as:
For example, if you’re a business that is subjected to the CCPA and GDPR, you have different data collection requirements for your visitors. The CCPA states opt-in is required for the Sale of Personal Data for children ages 13-16, and Parental Consent is required under age 13. You will then have two attributes you need to define: minors under 13 and minors under 16. Additionally, the GDPR states Parental Consent is required under age 16, except in jurisdictions where age has been lowered, no lower than 13. Since both of these laws call for different consent requirements related to age, you will want to show the relevant cookie banners to the different groups of users. This calls for a solution that allows you to build attributes and logic.
Template Targeting allows you to create rules and attributes that shows a different layout of a cookie banner which also encourages and retains opt-in rates. Tracking and reporting on your template targeting efforts will help you understand your user better. It’s one of the best ways for companies to comply with regulations while enhancing their consent opt-in rates and growing revenue.
Let CookiePro Help
CookiePro recently launched its Consent Rate Optimization product with robust features that will become fully available in the summer of 2021, like Template Targeting, A/B Testing and Authenticated Consent. Experiment with testing template variants, set up granular logic to target consumers based on demographics, and connect consumer consent signals to identifiers to ensure a seamless, compliant, personalized user experience across browsers and devices.
CookiePro’s Template Targeting feature allows you to:
- Segment audiences within a single domain
- A/B Test
- Balance with regulatory guidance
- Meet visitors along the user journey
Get your first month free of Consent Rate Optimization when you use code CRO2021 at checkout.