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Privacy Laws & Frameworks IAB Transparency & Consent Framework

IAB Transparency & Consent Framework

Consumers are increasingly interested in privacy protection, but also expect a personalized experience when visiting your website.

CookiePro, an IAB Europe TCF v2.0 Approved CMP, helps publishers capture the consent that’s required to deliver personalized ads while remaining compliant with various privacy regulations and frameworks.


Publishers must switch to TCF v2.0 by
August 15, 2020

What is the IAB TCF?

The Interactive Advertising Bureau (IAB), comprised of more than 650 media and technology companies, created the Transparency & Consent Framework (TCF) – a collaborative solution for businesses conducting targeted advertising in compliance with GDPR.

The purpose of TCF is to standardize how publishers, ad-tech vendors, and agencies can run and deliver ads in a way that complies with the GDPR and ePrivacy Directive when processing data or accessing/storing information on a device.

Who Does the IAB TCF Help?
  • Consumers: More transparency & control to grant or withhold consent and exercise their ‘right to object’ to their personal data being processed based on legitimate interest.
  • Publishers: Greater control and flexibility integrating and collaborating with ad technology partners, on a per-vendor basis.
  • Ad-Tech Vendors: The ability for consumers, publishers and vendors to talk about and signal in a standard manner throughout the advertising ecosystem.

What is IAB TCF v2.0?

IAB Europe's second iteration of the Transparency and Consent Framework increases consumer transparency and control while providing publishers with greater flexibility and control.

How CookiePro Helps

IAB TCF v2.0 Cookie Banner Template
Pre-Built IAB TCF 2.0 Templates

Get started quickly using CookiePro’s pre-built IAB TCF 2.0 & GDPR-compliant cookie banner & preference center templates – complete with recommended text, layout, and styling.

Easily Manage Vendors

The IAB’s global vendor list is fed directly into the CookiePro application, allowing you to search and filter the list without leaving the app. Manage purposes, features, and special features in bulk or by the individual vendor, giving you full control.

IAB TCF 2.0 Vendors
Mobile App Scanning & Consent Product
Increase Opt-In Consent Rates to Drive Engagement and First-Party Data Capture

Track and analyze consent rates with pre-built, real-time dashboards and reporting.

Enable CookiePro Cookie Auto-Blocking™ to Ensure Compliance

Automatically block trackers and auto-block vendor-specific opt-outs to send appropriate consent signals for adtech use cases

Trigger Actions Across Your Backend Systems with Cookie Auto-Blocking

IAB TCF v2.0 Banner Builder

Obtain consumer consent across the digital advertising supply chain in compliance with the EU’s GDPR and ePrivacy Directive with the CookiePro IAB TCF v2.0 CMP Builder.

Get Started
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