What is GDPR Opt-In?
Last Updated: February 16, 2022
The GDPR requires consent to be opt-in. It defines consent must be “freely given, specific, informed, and unambiguous” given by a “clear and affirmative action.”
It is not acceptable to assign consent through the user’s silence or by supplying “pre-ticked” boxes.
What is the GDPR?
The General Data Protection Regulation (GDPR) became effective May 25, 2018, and governs the current data protection framework of Europe. The law has a broad scope that impacts organizations that process the personal data of EU residents, wherever they are located in the world.
The regulation is meant to harmonize the EU data protection landscape and protect the rights and freedoms of EU individuals.
What is Opt-In under GDPR?
The GDPR makes clear that websites must give their users the ability to opt-in and out of any use of their data. Opt-in provides the user with full transparency into data collection and gives the user a clear option. Also, the opt-in consent model doesn’t allow websites to drop cookies or gather data on users before they explicitly consent to do so, either verbally or written.
CookiePro Supports GDPR Opt-In
CookiePro is free to signup and allows users to build and customize a cookie banner that will keep them GDPR compliant.
Start by scanning your website to determine the cookies that are in use and categorize them. Then produce a banner based on this information and customize it to fit the design of your site and brand. Users who upgrade to a paid plan of CookiePro can access extra benefits such as the ability to only show that specific banner to users in the EU.