What is Opt-In Consent?
Last Updated: March 11, 2020
Opt-in consent is a cookie consent model that requires the user to take an affirmative action to consent to the processing of their data. The user must offer consent actively by checking a box or completing a similar action that consents to the selling of their personal information.
Unlike opt-out consent, opt-in consent complies with the GDPR because it provides full transparency into data collection and gives the user the option to opt-in. It doesn’t allow for the gathering of data until the user explicitly opts in either verbally or written.