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Knowledgebase Types of Cookies What is Opt-In Consent?
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CCPA
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Cookie Consent Features
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Cookies 101
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GDPR
- GDPR and Cookie Consent
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- Privacy Regulations: GDPR vs. CCPA
- The UK Information Commissioner’s Office...
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How CookiePro Helps
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- Template Targeting
- Thailand PDPA
- Types of Cookies and Other Tracking...
- Website Scanner
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Regulations
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Types of Cookies
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- What is Opt-In Consent?
- What’s the Difference Between First and...
What is Opt-In Consent?
Last Updated: March 11, 2020
Opt-in consent is a cookie consent model that requires the user to take an affirmative action to consent to the processing of their data. The user must offer consent actively by checking a box or completing a similar action that consents to the selling of their personal information.
Unlike opt-out consent, opt-in consent complies with the GDPR because it provides full transparency into data collection and gives the user the option to opt-in. It doesn't allow for the gathering of data until the user explicitly opts in either verbally or written.