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Knowledgebase CCPA What is the CCPA?


What is the CCPA?

Last Updated: April 27, 2020

Inspired by the Freedom of Information Act and the EU’s General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) takes more control over the sale of personal information while establishing data privacy as a fundamental right for California residents. Effective January 1, 2020, the California Consumer Privacy Act introduces new data privacy rights for California residents – forcing companies that conduct business in the state of California to implement structural changes to their privacy programs.

The law is in response to the increasing role personal data plays in business practices and the personal privacy implications surrounding the collection, use, and protection of personal information.

Failure to comply with the California Consumer Privacy Act (CCPA) can result in penalties up to $7500 (USD) for each violation.


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