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What is the CCPA?

Last Updated: October 14, 2019

Effective January 1, 2020, the California Consumer Privacy Act (CCPA) introduces new data privacy rights for California residents – forcing companies that conduct business in the state of California to implement structural changes to their privacy programs.

The law is in response to the increasing role personal data plays in business practices and the personal privacy implications surrounding the collection, use, and protection of personal information.

Failure to comply with the California Consumer Privacy Act (CCPA) can result in penalties up to $7500 (USD) for each violation.

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CookiePro directly addresses CCPA cookie requirements and sets organizations on the right trajectory for compliance. ​