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Knowledgebase Cookies 101 How are Cookies Used?

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How are Cookies Used?

Last Updated: March 11, 2020

Cookies are capable of gathering data on a user directly from the webpage. Depending on what kinds of cookies exist on the site, each category has different functions. Almost all websites use them and most cookies are used to benefit the user of the site. The website owner has access to the information stored on the cookie, but third parties can also sometimes have access to the information for targeted advertising or understanding user behavior across sites. If third party cookies exist on a page, the user may not always know. They can be used in many ways depending on the type of cookie but the main categories and how they are used are outlined here— Functionality: Users can login on one page and traverse other site pages without having to login on each page. They can help users save site preferences, like font sizes or how the page is displayed that will then be remembered the next time the user returns. Tracking/Targeting: Tracking pages the user visits to share user behavior and interests with advertisers. Performance: Used to gather data on how visitors use a website, which pages are visited most often, or if they get error messages on web pages. Strictly necessary: These are essential to the functioning of the website. Strictly necessary cookies are used to provide basic functionality to the website. Cookies are used in a myriad of ways but all are intended to help the functioning of the website for the user and the website owner. Scan your website to see what cookies are present for free with CookiePro!