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Knowledgebase Cookies 101 What is an IP address?

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What is an IP address?

Last Updated: March 11, 2020

An IP address is a unique identifier associated with each device connected to the internet. An IP address helps website owners identify individual users without gathering their personal data.   Additionally, the IP address helps computers connect to networks to allow the user to connect to the internet. The IP address isn't assigned to your computer long term, it is associated with devices connected to the internet, so it can change each time you disconnect.