What is IAB TCF v2.0?
Last Updated: May 13, 2020
The Interactive Advertising Bureau (IAB) runs the Transparency & Consent Framework (TCF) – a collaborative solution for businesses conducting targeted advertising in compliance with GDPR. The purpose of TCF is to standardize how businesses – publishers, ad tech vendors, and agencies – can continue running advertising in a way that is compliant with GDPR.
The TCF was originally a framework that allowed publishers to check whether consent was collected for targeting. TCF 2.0 – the latest release, is completely revamped and greatly expands publishers’ bidstream options for collecting and assigning consent. Companies must disclose specific kinds of data they use or collect and their role in ad campaigns in order to register for the TCF. That means publishers need finer controls over consent data, not just on or off options.
CookiePro partners with IAB Europe to integrate the IAB Europe GDPR Transparency and Consent Framework into the CookiePro platform.
Watch the video below to learn more about how CookiePro integrates with the IAB TCF to provide customers the tools they need to deliver personalized advertisements in a compliant way.