What are Functionality Cookies?
Last Updated: March 17, 2020
Functionality cookies allow websites to remember the user’s site preferences and choices they make on the site including username, region, and language. This allows the website to provide personalized features like local news stories and weather if you share your location. They are anonymous and don’t track browsing activity across other websites.
Functionality cookies can include first party, third party, persistent or session cookies. Similar to strictly necessary cookies, functionality cookies are used to provide services you request. These cookies can remember your preferences to boost the user experience on a website.
Examples of functionality cookies include web chat services, user preferences, and the ability to comment on a blog you visit. As for consent models to comply with cookie laws, the Information Commissioner’s Office (ICO) has said that implied consent can be used when functionality cookies are on your site.
Implied consent is gathering consent from a user through the user taking a specific action. The website host must tell users what specific action will be considered consent. The website also must provide information in a clear and concise manner depending on how technically proficient their users are.
Want to know what cookies are operating on your website? Scan your site for free with CookiePro!