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CCPA Opt-Out Solution

Create a Do Not Sell notice to comply with CCPA Opt-Out requirements

If you collect and transfer the personal information of California residents, you may be subject to the CCPA Opt-Out provision.

Leverage CookiePro to create and customize a sleek and actionable “Do Not Sell My Personal Information” link or button for your website that integrates with Google Ads Manager and the IAB CCPA Framework.


Consumers shall have the right, at any time, to direct a business that sells personal information about the consumer to third parties not to sell the consumer’s personal information. This right may be referred to as the right to opt-out.

CCPA SECTION 1798.120(A)

Create an Opt-Out Mechanism for Your Website

Customize and embed a “Do Not Sell My Personal Information” link on your website for visitors to exercise their rights and opt-out of personalized advertisements.


Customize Styling

CCPA Opt Out of Sale Button

Choose between a Do Not Sell button or link and customize all text, colors, and styling to match your website's brand.


Select Behavior

CCPA Opt Out of Sale IAB

Use the built-in geolocation service to dynamically show or hide based on a visitor's location, then auto-integrate with the IAB CCPA Framework or Google Ads Manager to turn off non-personalized ads and communicate to downstream framework participants when a visitor opts-out.


Add to Your Website

CCPA Opt Out of Sale Modal

Copy the script and add it to your website to allow visitors to opt-out of personalized ads and comply with CCPA Opt-Out Requirements.

Key Features

CookiePro CCPA Opt-Out Dynamic Location Detection Geolocation

Dynamic Location Detection

Leverage the geolocation feature to show the Opt-Out link to all visitors, only US visitors, or just visitors in California

CookiePro CCPA Opt-Out Do Not Sell Customization

Customizable Look & Feel

Tailor the style of your Do Not Sell link to match your brand and audience.

CookiePro CCPA Opt-Out IAB CCPA Compliance Framework

IAB CCPA Compliance Framework Compliant

Turn on the IAB CCPA feature to create a CCPA Opt-Out mechanism that communicates with downstream publishers and advertisers.

CookiePro CCPA Opt-Out IAB Google Display Ads

Integrated with Google Ads

Enable the Google Display Ads feature to allow visitors to opt-out of personalized ads delivered from Google.

CookiePro CCPA Opt-Out Privacy

Backed by Privacy

CookiePro is built on a deep understanding of privacy laws and regulations. Our solutions are demand-built to support our partners and customers in their journey towards website compliance.

Built for Publishers & Advertisers

CookiePro IAB Member

As an IAB registered Consent Management Provider, CookiePro helps publishers and advertisers deliver compliant ads.

The CCPA Compliance Framework sets the following opt-out requirements for Advertisers & Publishers in accordance with the CCPA:
  • Add a “Do Not Sell My Personal Information” link to your website

  • Send a signal to downstream framework participants when a user opts-out

  • Block personalized ads when a user opts-out

CCPA Do Not Sell WordPress Plugin

CCPA Do Not Sell WordPress Plugin

Download the new CookiePro CCPA Do Not Sell WordPress plugin to allow website visitors to opt-out of the sale of their personal information.

Install Now
Construct Your Complete Consent Solution with CookiePro

In addition to the CCPA Opt-Out builder, we provide complementary solutions to support your website consent journey.

Consumer & Subject Requests

Get Started with CookiePro’s Consumer & Subject Requests module to create branded intake forms that automate consumer requests from intake to fulfillment.

Cookie Consent

Create a dynamic cookie consent banner, preference center, and cookie policy that scans and auto-categorizes tracking technologies on your website and provides a branded mechanism for website visitors to opt-out of certain categories of cookies.

CCPA Resources

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