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CCPA Opt-Out Solution

Create a Do Not Sell notice to comply with CCPA Opt-Out requirements

If you collect and transfer the personal information of California residents, you may be subject to the CCPA Opt-Out provision.

Leverage CookiePro to create and customize a sleek and actionable “Do Not Sell My Personal Information” link or button for your website that integrates with Google Ads Manager and the IAB CCPA Framework.

CCPA Opt-Out GIF

Consumers shall have the right, at any time, to direct a business that sells personal information about the consumer to third parties not to sell the consumer’s personal information. This right may be referred to as the right to opt-out.

CCPA SECTION 1798.120(A)

Create an Opt-Out Mechanism for Your Website

Customize and embed a “Do Not Sell My Personal Information” link on your website for visitors to exercise their rights and opt-out of personalized advertisements.

1

Customize Styling

CCPA Opt Out of Sale Button

Choose between a Do Not Sell button or link and customize all text, colors, and styling to match your website's brand.

2

Select Behavior

CCPA Opt Out of Sale IAB

Use the built-in geolocation service to dynamically show or hide based on a visitor's location, then auto-integrate with the IAB CCPA Framework or Google Ads Manager to turn off non-personalized ads and communicate to downstream framework participants when a visitor opts-out.

3

Add to Your Website

CCPA Opt Out of Sale Modal

Copy the script and add it to your website to allow visitors to opt-out of personalized ads and comply with CCPA Opt-Out Requirements.

Key Features

CookiePro CCPA Opt-Out Dynamic Location Detection Geolocation

Dynamic Location Detection

Leverage the geolocation feature to show the Opt-Out link to all visitors, only US visitors, or just visitors in California

CookiePro CCPA Opt-Out Do Not Sell Customization

Customizable Look & Feel

Tailor the style of your Do Not Sell link to match your brand and audience.

CookiePro CCPA Opt-Out IAB CCPA Compliance Framework

IAB CCPA Compliance Framework Compliant

Turn on the IAB CCPA feature to create a CCPA Opt-Out mechanism that communicates with downstream publishers and advertisers.

CookiePro CCPA Opt-Out IAB Google Display Ads

Integrated with Google Ads

Enable the Google Display Ads feature to allow visitors to opt-out of personalized ads delivered from Google.

CookiePro CCPA Opt-Out Privacy

Backed by Privacy

CookiePro is built on a deep understanding of privacy laws and regulations. Our solutions are demand-built to support our partners and customers in their journey towards website compliance.

Built for Publishers & Advertisers

CookiePro IAB Member

As an IAB registered Consent Management Provider, CookiePro helps publishers and advertisers deliver compliant ads.

The CCPA Compliance Framework sets the following opt-out requirements for Advertisers & Publishers in accordance with the CCPA:
  • Add a “Do Not Sell My Personal Information” link to your website

  • Send a signal to downstream framework participants when a user opts-out

  • Block personalized ads when a user opts-out

CCPA Do Not Sell WordPress Plugin

CCPA Do Not Sell WordPress Plugin

Download the new CookiePro CCPA Do Not Sell WordPress plugin to allow website visitors to opt-out of the sale of their personal information.

Install Now
Construct Your Complete Consent Solution with CookiePro

In addition to the CCPA Opt-Out builder, we provide complementary solutions to support your website consent journey.

Consumer & Subject Requests

Get Started with CookiePro’s Consumer & Subject Requests module to create branded intake forms that automate consumer requests from intake to fulfillment.

Cookie Consent

Create a dynamic cookie consent banner, preference center, and cookie policy that scans and auto-categorizes tracking technologies on your website and provides a branded mechanism for website visitors to opt-out of certain categories of cookies.

CCPA Resources

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