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CookiePro Knowledgebase

Are Cookies Used in Advertising?

Last Updated: October 14, 2019

Third-party cookies are used in advertising for behavioral advertising efforts. Advertisers can track a user on their device, when jumping from website to website by adding tags to a page. This helps build a profile for the user based on behaviors and habits, so advertisements can be targeted to their interests.

With recent privacy laws going into effect, users have more control over advertisers tracking their behaviors.