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Knowledgebase CCPA What is CCPA Right to Opt-Out?


What is CCPA Right to Opt-Out?

Last Updated: February 16, 2022

The CCPA requires compliance from companies that either:

  • operates in California, or
  • collects, maintains, and/or uses website visitor’s personal data of California residents.

The CCPA specifies 5 rights for consumers, including the right to opt-out of having their information shared or sold.

What is the CCPA?

The California Consumer Privacy Act (CCPA) became effective January 1, 2020, and aims to implement structural changes to companies’ privacy programs to better protect California citizens. The law is a response to the increasing role personal data plays in business practices and the personal privacy implications surrounding the collection, use, and protection of personal information.

Failure to comply with the CCPA can result in penalties up to $7,500 (USD) for each violation.

Consumer Rights under the CCPA:

  • Right to Notice
  • Right to Access
  • Right to Opt-Out
  • Right to Delete
  • Look-Back Rule

What is the CCPA Opt-Out?

One of the rights granted by the CCPA gives users the right to opt-out of the sale of their personal information, also called “Do Not Sell My Personal Information“.

Specifically, the Do Not Sell My Personal Information Rule requires websites to:

  • Create a page called “Do Not Sell My Personal Information” that allows customers to opt-out of the sale of their personal information
  • Make it easily accessible by linking it to their homepage/footer
  • Give users the ability to make this request without having to create an account
  • Have a privacy policy that describes the consumers’ rights and includes a link to the Do Not Sell My Personal Information Page
  • Respect the consumer’s choice for at least 12 months. After this time the business can ask the consumer to allow the sale of their personal information.

Get a Free CCPA Opt-Out Builder/ Link Builder

CookiePro’s CCPA Opt-Out Solution enables website owners to create a Do Not Sell notice to comply with CCPA opt-out requirements. Leverage CookiePro to create a sleek and actionable “Do Not Sell” link or button for your website that integrates with Google Ads Manager and the IAB CCPA Framework.

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