Cookie Consent Manager
Last Updated: March 31, 2021
What is a Cookie Consent Manager?
A Cookie Consent Manager is a solution that manages a website’s process of collecting and storing a user’s consent for the collection of their data through cookies. Cookie consent is not only necessary for transparency and best practices but depending on local regulations, it might be required.
Cookie management systems should provide clarity into the tracking processes, through cookies or other technologies, of user data. Including informing users about what types of data will be collected and what it will be used for. Cookie consent managers should store visitor consent data and deal with requests to make alterations to any data that the website has collected, including requests to access and erase this data.
A robust and trusted consent management platform (CMP) automates your cookie consent process. Not only does this save time and money for compliance, but advanced optimization tools can deliver insight into your consent strategies to boost cookie consent opt-in rates.
Do I need a Cookie Consent Tool?
Maybe, depending on local laws and regulations. Regardless, companies that view risk as an opportunity to prove transparency and trust create a sustainable competitive advantage and increased profits.
GDPR Cookie Consent Management
Companies that operate or collect data from European users are subject to the General Data Protection Regulation (GDPR). A key aspect of the GDPR is ensuring companies do not drop cookies and collect any data before the website user has expressed consent.
CCPA Cookie Consent Management
Any business that has customers in California needs to comply with the California Consumer Protection Act (CCPA). A key aspect of the California data protection law is to provide an “opt-out” mechanism for those customers.
Even if you’re unaware, your website is most likely collecting data. Any company that collects user data, or participates in the buying, selling, or sharing of visitor data, must have an advanced platform to obtain and manage user consent.
CookiePro is the only trusted consent management solution to meet regulatory compliance requirements, improve consent opt-ins, and build trust. Whether you’re just looking for a basic cookie banner template or in need of a customizable solution with advanced features and workflows, CookiePro is here to help.
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