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Knowledgebase CCPA What is Do Not Track?

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What is Do Not Track?

Last Updated: June 2, 2020

Do Not Track is a setting on most browsers for users to opt-out of tracking by websites – which includes the collection of data regarding a user’s activity across multiple contexts, and the retention, use, or sharing of data derived from that activity outside the context in which it occurred.

When a user turns this feature on, their browser sends a signal to each website they visit that informs the website not to collect personal information. While it can prevent certain tracking technologies from being placed on a device, it doesn’t guarantee all tracking will be disabled.

Under the California Consumer Privacy Act, new changes have been put in place regarding the use of tracking technologies. Companies are held to stricter standards to provide users with the ability to know what information is being collected. The CCPA also requires websites to add a clause in their privacy policy to tell the user how to opt-out of tracking.