What is Do Not Track?
Last Updated: June 2, 2020
Do Not Track is a setting on most browsers for users to opt-out of tracking by websites – which includes the collection of data regarding a user’s activity across multiple contexts, and the retention, use, or sharing of data derived from that activity outside the context in which it occurred.
When a user turns this feature on, their browser sends a signal to each website they visit that informs the website not to collect personal information. While it can prevent certain tracking technologies from being placed on a device, it doesn’t guarantee all tracking will be disabled.