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Knowledgebase CCPA What is Do Not Track?

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What is Do Not Track?

Last Updated: March 23, 2020

Do Not Track is a browser setting on most browsers for users who do not want to consent to tracking technologies on their device.

When a user turns this feature on, their browser sends a signal to each website they visit that informs the website not to collect personal information. While it can prevent certain tracking technologies from being placed on a device, it doesn’t guarantee all tracking will be off.

Under the California Consumer Privacy Act, new changes have been put in place regarding the use of tracking technologies. Companies are held to stricter standards to provide users with the ability to know what information is being collected. The CCPA also requires websites to add a clause in their privacy policy to tell the user how to opt-out of tracking.

 

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