What is a Persistent Cookie?
Last Updated: April 27, 2020
Persistent cookies are placed on a user’s device to help remember information, settings, preferences or sign-on credentials that a user has previously saved. This helps create a convenient and faster website experience.
These cookies have an expiration date issued to it by the web server. Basically, this type of cookie is saved on your computer so when you close it and start it up again, the cookie is still there. Once the expiration date is reached, it is destroyed by the owner.
Persistent cookies track visitors as they move around the website to figure out what people like about the website to help improve the user experience. The most popular persistent cookie is a Google Analytics cookie.