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What is a persistent cookie?

Last Updated: October 15, 2019

Persistent cookies help remember information, settings, preferences or sign-on credentials that you previously saved. This helps create a convenient and faster website experience.

Persistent cookies have an expiration date issued to it by the web server. Basically, this type of cookie is saved on your computer so when you close it and start it up again, the cookie is still there. Once the expiration date is reached, it is destroyed by the owner.

The most popular persistent cookie is a Google Analytics cookie. Persistent cookies track visitors as they move around the website to figure out what people like about the website to help improve the user experience.

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