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Knowledgebase IAB What is the IAB?


What is the IAB?

Last Updated: April 27, 2020

The Interactive Advertising Bureau (IAB) is an organization that works with publishers to foster the growth of advertising on the internet.

Who is in the IAB?

The organization is composed of more than 650 media and technology companies responsible for selling, delivering, and optimizing digital advertising or marketing campaigns.

Who can join the IAB?

Membership is available to corporations engaged in selling, measuring, monitoring, or producing advertising on the internet.

What does the IAB do?

The IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies and the wider business community on the importance of digital marketing.

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