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Knowledgebase CCPA What is Cookie Compliance?

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What is Cookie Compliance?

Last Updated: January 13, 2021

Cookies are pieces of data, normally stored in text files, that websites place on a visitor’s computer or mobile device to store specific information about the visitor. Cookies are an important tool that gives organizations a deeper insight into their user’s activity.

Typically cookies are harmless and are used to serve a website’s critical functions. However, cookies have the ability to store large amounts of data that can be used to identify users without their consent. Advertisers use cookies to track your online activity to target you with highly specific ads. Since some cookies can contain personal information, cookie compliance is important for organizations that are subject to different laws and regulations.

 

Types of Cookie Banner Compliance

The cookie compliance approach you adopt will depend on your regulator. GDPR and the ePrivacy Directive is typically more restrictive than other laws such as CCPA. There are many different consent models that comply with your regulators.

Notice-Only

The act of telling your visitors that your website uses cookies and that by continued use, they accept them. This approach is similar to a cookie wall and is generally not allowed under most EU laws, like GDPR.

Cookie Wall Notice Only Consent

Opt-Out

When you tell visitors that your website uses cookies, and give them a button with the option to disable them. Typically, the cookie banner will display a box that is checked and prompts the user to uncheck the box if they don’t want their information shared. This consent model is used by CCPA and LGPD.

 

Opt-In

This approach is when you tell your visitors that you wish to use cookies, and give them a button to enable cookies and another one to refuse them. The user must actively check a box or similar action in order to give consent to the selling of their personal information. This consent model is compliant with the GDPR.

 

CCPA Cookie Compliance

The California Consumer Privacy Act (CCPA) is a privacy regulation that went into effect on January 1, 2020. CCPA gives California consumers the right to know what information is being collected on them and how that data is being used.

CCPA cookie compliance requirements include:

  • Informational. As described above, the act of simply telling your visitors about the use of website cookies.
  • Accept or Decline Cookies Button. While the CCPA doesn’t require opt-in consent, organizations should still choose to include a link that allows visitors to accept cookies.
  • Do Not Sell My Personal Information Button. The CCPA requires organizations to provide a “Do Not Sell” button that opts the user out of the sale of their personal data.

CCPA Opt-Out Popup

 

GDPR Cookie Compliance

The General Data Protection Regulation (GDPR) is a European Union privacy law that went into effect in May 2018. The purpose is to create a centralized and uniform standard of data protection for the EU.

GDPR cookie compliance requirements include:

  • Gathering user’s consent before the use of any cookies, besides strictly necessary cookies.
  • Providing information about the data each cookie tracks and the purpose before consent is granted.
  • Documenting and storing users’ consent.
  • Making it easy for the users to withdraw consent as it was for them to give consent the first time.

 

Cookie Compliance Tool

Global privacy laws such as GDPR, CCPA, and LGPD aim to protect user’s data and personal information. This means increased requirements by organizations to provide information and clarity on the processing of their user’s personal data. In order to comply with these laws, you need a cookie compliance tool, like CookiePro.

CookiePro offers a wide range of advanced features such as Website Scanning & Cookie Consent, Mobile App Scanning & Consent, and Data Subject Requests that can be used together or individually. CookiePro is an advanced cookie compliance tool with an intuitive user interface, simplified billing, and 24/7 support. Signup for a free account today, no credit card required.

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