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What are Tracking Technologies?

Last Updated: March 20, 2020

Tracking technologies are any data or tactic that can be used on a site to track the user throughout their visit to the site and their behavior or actions on any additional sites they visit. Websites use tracking technologies to track users. Cookies are one of the most popular types of tracking technologies, but there are many more types of tracking that websites can put in place on their sites.

The Purpose of Tracking Technologies

Many companies use tracking technologies to gather insight into user behavior and how the users interact with their site. It can give a snapshot into what may need to change to make the site more user-friendly. It can also provide data for popular pages to improve other pages across their site.

What Kind of Data Can Be Tracked?

There are many different types of data that can be tracked, but here's a short list of the most popular types of data tracked when website owners need insight:
  • What sites the user visits
  • How often a user visits a site, as well as tracking subsequent visits
  • What the user clicks and the mouse movement on the page
  • How long the user stays on the website
Many types of tracking technologies, like cookies, are monitored and held to standards outlined in the GDPR, CCPA, and other global regulations. Website owners have certain responsibility to providing transparency to the user into what data is collected.
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