What is Zero-Party Data?
Last Updated: August 5, 2022
We’ve entered a new era of data privacy with increasing global privacy regulations, a cookieless future, and ad-blocking. The future of marketing will look a lot different than what we’ve seen in the past decade.
It’s true the industry is forcing websites away from the use of third-party data. But the good news is there’s a better opportunity to collect data: straight from your customers, a.k.a. Zero-Party Data.
Zero-Party Data is typically higher quality and quantity and allows marketers to take the guesswork out of identifying your target audience. It derives from trust, not third-party cookies.
Difference Between Zero-, First-, Second-, and Third-Party Data
There are four different types of data organizations collect and utilize for their marketing efforts. While they all have one thing in common – the collection and housing of consumers’ personal information for more targeted campaigns – they differ in how data collection takes place.
Here’s the difference between zero-, first-, second-, and third-party data:
- Zero-Party Data: Often considered a subset of first-party data. It’s directly provided by consumers, usually addressing communication preferences.
- First-Party Data: While also originating directly from consumers, first-party data may be collected to support a transaction or as a support or service requirement.
- Second-Party Data: Usually refers to someone else’s first-party data. Purchasing data from another organization or sharing data through a partnership falls within this category.
- Third-Party Data: A variety of sources collect third-party data. Behavioral data, advertising data, browsing data, etc. A lot of times, third-party cookie tracking collects this data – a topic causing controversy especially as Google looks to end it’s use of third-party cookies on its Chrome browser in 2023.
CookiePro Can Help
CookiePro allows websites to continue to capture audiences’ interactions, interests, motivations, and preferences at scale to allow your brand to create a truly personalized experience for each customer. Taking the lead as a brand that’s transparent about your intentions with data tells your customers you’re an organization they can trust.