What are Advertising Cookies and Targeting Cookies?
Last Updated: March 17, 2020
Targeting and advertising cookies are specifically designed to gather information from you on your device to display advertisements to you based on relevant topics that interest you. Advertisers will place these cookies on a website with the website operator’s permission. The information the cookies gather on you can be shared with other advertisers to measure the performance of their advertisements. Additionally, another purpose of targeting and advertising cookies is to build user profiles from visitors to the website to gather statistics on the performance of the advertisements that can carry across many websites.
These cookies are almost always third party, persistent cookies. This means that the cookies can follow the user as they visit other websites. Sometimes, the site with the advertising cookies do not display the advertisements but it can target users with advertisements elsewhere even after they’ve left the site. Examples of targeting and advertising cookies include social media cookies that are placed on sites to track users around the web to provide ads to them on social media platforms.