What are Advertising Cookies and Targeting Cookies?
Last Updated: October 7, 2021
Targeting and advertising cookies are specifically designed to gather information from you on your device to display advertisements to you based on relevant topics that interest you. Advertisers will place these cookies on a website with the website operator’s permission. The information the cookies gather on you can be shared with other advertisers to measure the performance of their advertisements. Additionally, another purpose of targeting and advertising cookies is to build user profiles from visitors to the website to gather statistics on the performance of the advertisements that can carry across many websites.
These cookies are almost always third-party, persistent cookies. This means that the cookies can follow the user as they visit other websites. Sometimes, the site with the advertising cookies does not display the advertisements but it can target users with advertisements elsewhere even after they’ve left the site. Examples of targeting and advertising cookies include social media cookies that are placed on sites to track users around the web to provide ads to them on social media platforms.
How to Disclose Your Website Cookies
At a minimum, you should disclose the type and duration of your website’s cookies when complying with privacy regulations and providing transparency to your uses. Depending on applicable regulations you might be required to disclose more information. The type of your cookies refers mostly to the collection, it will either be classified as a session, first-party (persistent), or third-party cookie. The duration of the cookie will describe how long the cookies are stored on the user’s computer.
The best way for websites to be transparent about their cookies usage is through a cookie banner and preference center.
Targeting Cookies Disclosure Example
CookiePro is the best example of how to properly disclose your cookies and tracking technologies in a format that is easy for the user to understand. Ultimately, your goal is to build trust by providing transparency about how your website operates and impacts your users’ privacy.
When clicking on “Cookie Details” under Targeting Cookies, users are given a list of all the cookies and tracking technologies used with important information.
With CookiePro you can easily and clearly list all your cookies along with transparent information such as name, host, duration, type, category, and description. When you start your free website scan, you’ll have the ability to uncover hidden cookies and other tracking technologies. CookiePro is the only solution on the market that enables you to use your scan results to compare and categorize against CookiePedia, the world’s largest database of pre-categorized cookies and trackers. Be sure you’re correctly categorizing the type of cookies on your website instantly. Additionally, with CookiePro you can set up automated scans that will identify and categorize technologies on your website and update your policies.
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Create a Cookie Banner with CookiePro
Create a customizable cookie banner and preference center for visitors to provide consent and opt-in or opt-out of certain categories of tracking on your website.Get Now