What is Website Tracking and Why is it Important?
Last Updated: March 17, 2020
Website tracking is a method that businesses can use on their websites to collect information about site visitors. The information can range from online behavior like how long the visitor is on a webpage to monitoring browsing activity across websites. It is is used for many services including providing targeted digital advertisements and website analytics data for businesses. The main reasons websites track users are to gain insights about how their customers use their site, to provide a personalized online experience, and to monetize the user. Here are some examples of how websites track users outside of advertising.
- When you search for a restaurant on Google and the service provides you with a list of restaurants in your local area, it’s because the search engine knows where you are based.
- When an e-commerce store shows you a list of recommended products, it knows what you like because it has tracked items you looked at or bought previously.