What is an Opt-Out Cookie?
Last Updated: March 11, 2020
An opt-out cookie enables users to block cookies from being dropped on their device from specific websites. The opt-out cookies let the website know not to drop any cookies—including third-party cookies— on the user’s device.
Opt-out cookies are created by a website on a browser folder to enable the user to block that specific website or network from dropping cookies on the device in the future. The drawback to this option is that the user’s preferences will not be saved. Additionally, they can only be used based on individual sites, so preferences for all sites will need to be adjusted in your browser’s cookie settings.
These cookies allow the user to deny the acceptance of cookies for a pre-determined amount of time. These cookies are not permanent.
Companies should make sure that their site is compliant with opt-out requests from users, check out CookiePro’s guide for CCPA opt-out best practices for more information.