What is Personal Information in the CCPA?
Last Updated: April 27, 2020
According to the CCPA, personal information includes obvious things such as names, addresses, social security numbers (SSNs), and email addresses. It also includes geolocation, IP addresses, shopping or browsing history, psychological profiles, behaviors, attitudes, consumption behaviors, and consumer preferences.
The Right to Opt-Out
Consumers now have the right to “opt-out” of a business selling their personal information.
This means that third-party businesses will not be able to sell customer information unless the customer has received a notice and is given a right to “opt-out” first.
The Right to Access
Consumers can request access to their personal information that a business has stored. In other words, a consumer may ask what information a business has collected on them, and that business will be required to detail what specific type of information was collected.
The Right to Delete
Consumers can request to have their information deleted, and businesses must comply.
There are a few exceptions to this including transactions, security incidents, errors, free speech, internal uses, and legal compliance.
Do Not Sell My Personal Information
Opt-in for Children
Businesses will be required to collect opt-in for children under the age of 16. For children that are under 13, the opt-in must be collected from a parent or guardian for the collection of personal information.