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What are Performance Cookies?

Last Updated: April 27, 2020

Performance cookies are cookies used specifically for gathering data on how visitors use a website, which pages of a website are visited most often, or if they get error messages on web pages. These cookies monitor only the performance of the site as the user interacts with it. These cookies don’t collect identifiable information on visitors, which means all the data collected is anonymous and only used to improve the functionality of a website.

Website owners can use these cookies to gather statistical data on how their website is performing to make improvements. Some examples of performance cookies are cookies that count page visits, idle time by a user on a page, bounce rates, and load speeds. While performance cookies can be third party cookies, they’re usually first party cookies that are either session or persistent cookies.

Generally, these cookies are only used by the website and the data isn’t shared broadly. However, in some cases, third parties can place their cookies on your device through a website you visit to determine the best place for advertisements to be placed on the website based on user behavior.

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