What is Cookie Profiling?
Last Updated: April 27, 2020
Cookie profiling, also called web profiling, is the use of persistent or permanent cookies to track a user’s overall activity online. This tracking does not just happen when you are on a particular site, but it occurs the whole time you are browsing. This kind of profiling activity is often done by marketers who buy advertising rights on thousands of popular websites in order to collect and collate cookie information and create a single “profile” of a user. Internet advertising targets potential customers based on what they browse the Internet. This is the very reason why most websites flash banner ads on their pages. This matter may not be a big deal for some, but others take their privacy seriously and are uneasy about being “followed around” and profiled. Privacy laws, such as GDPR and CCPA, now give users more control over what data advertisers are able to track.