IAB Extends Support For TCF V.1 Until 15th August
IAB Europe is extending technical support for v1.1 of the Transparency and Consent Framework (TCF) to give publishers more time to adjust to the updated version in light of COVID-19. With a new deadline of 15th August, this gives publishers a 45-day extension to implement the new version.
On 13th May, the TCF Steering Group held a meeting including participants from 55 companies to discuss and vote on the extension. Prior to the vote, publishers voiced their concerns about the impact of COVID-19 on their ability to successfully switch over to TCF v2.0 by the original deadline of 30th June.
Updated IAB TCF v2.0 Timeline
Since the revised framework was launched in August 2019, thirty consent management platforms (CMPs) have been certified for v2.0 and are actively working with publishers to upgrade to the second version.
Another deadline to be aware of is 30 September 2020, which the Steering Group declared as the deadline for when v1.1 consent strings will no longer be valid.
The updated timeline is below:
- 21st August 2019: TCF v2 launched
- 15th August 2020: Support for the Global Vendor List (GVL) and other infrastructure necessary to implement v1.1 will be deprecated
- 30th September 2020: TCF v1.1 consent strings will no longer be valid
Background of IAB TCF v2.0
The first version of the TCF, known as TCF v1.1, was launched in 2018 after being developed by IAB Europe in collaboration with organizations and professionals in the digital advertising and publishing industries. It provides a means of transmitting signals of consent from a user to vendors working with publishers using a Consent Management Platform (CMP).
IAB TCF 2.0, the latest release, is completely revamped and greatly expands publishers’ bidstream options for collecting and assigning consent. Companies must disclose specific kinds of data they use or collect and their role in ad campaigns in order to register for the TCF. That means publishers need finer controls over consent data, not just ‘on or off’ options. The new version introduces the “right to object” to a processor’s “legitimate processing” legal basis for data processing.
The key changes from v1.1 to v2.0 include:
- More transparency & control for consumers
- Greater control for publishers
- Enhanced support of the GDPR’s “legitimate interests” legal basis for processing personal data
CookiePro offers same-day support for IAB Europe’s Transparency & Consent Framework (TCF) v2.0, helping publishers collect valid consent and deliver personalized ads across mobile, web and OTT properties ahead of the 15th August 2020 deadline.
As an officially approved IAB Europe TCF v2.0 CMP, publishers can use CookiePro CMP to easily switch to v2.0, and access resources, tools, and templates.
Check out the free CMP builder for IAB TCF v2.0 to build a customized CMP and implement onto your website in just a few steps.