Obtain consent across the digital advertising ecosystem in compliance with the IAB’s Transparency & Consent Framework and the EU’s GDPR and ePrivacy Directive.
How It Works
Build & customize your IAB TCF 2.0 CMP today to collect consent
and communicate preferences to downstream technology partners.
What’s New in V2?
With enhanced support of the GDPR’s legitimate interest legal basis for processing personal data, IAB TCF v2.0 creates an environment where website publishers can tell consumers what data is being collected and how their website and the companies they partner with intend to use it.
More transparency & control for consumers to grant or withhold consent and exercise their ‘right to object’ to their personal data being processed based on legitimate interest.
Greater control and flexibility for publishers in how they integrate & collaborate with their technology partners with the ability to restrict the purposes for which personal data is processed on a per-vendor basis.
Built for Publishers & Advertisers
CookiePro is registered and validated with the IAB Transparency & Consent Framework to standardize how businesses—publishers, ad-tech vendors, agencies, and advertisers—can continue to run programmatic advertising in a way that’s compliant with GDPR.
Why Create an Account?
Create an account to start managing consumer consent across the digital advertising ecosystem.
Support across all major Privacy Regulations and Frameworks
Pre-built templates help to manage user’s privacy choices under key regulations and frameworks
Centralized Management of Vendors & Purposes
Manage IAB Global & Non-IAB vendors and purposes of processing through our centralized management portal
Customize colors, logos, layouts, and content for a completely tailored experience that matches your website’s brand
Website Scanning & Cookie Categorization
Automatically detect and categorize cookies and other tracking technologies on your website.
Automatically block trackers and vendor-specific opt-outs and send appropriate consent signals for adtech use cases.
Dashboards & Reports
Build an audit trail of detailed records of consent for compliance purposes and leverage visual dashboards to verify and monitor your consent approach.
Choose the best solution for your business
Frequently Asked Questions
The CookiePro IAB TCF 2.0 CMP Builder gives users the ability to manage their consent preferences on your website through a customizable banner and preference center.
Pre-populated and auto-updated with the IAB TCF list of 500+ registered vendors and purposes, our CMP makes it incredibly easy for users to manage their preferences at any time.
We make it simple for you by capturing, storing, and transmitting the user’s consent record to downstream technology partners so that companies processing data on your website respect the user’s consent preferences.
No – if you already have a CookiePro account, you already get all the features available within the CMP builder + much more!
The IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies and the wider business community on the importance of digital marketing.
- Provide transparency and consent information to support GDPR and the ePrivacy Directive.
- Give vendors the ability to work with publishers legally in accordance with the GDPR.
- Allow publishers to request consent from vendors to process user’s data.
- Provide vendor guidance: Vendors can receive information about user transparency and choice from publishers.
The framework ensures compliance with the General Data Protection Regulation (GDPR). Businesses that are included in the framework can be ad tech vendors, publishers, and agencies alike.
The TCF was originally a framework that allowed publishers to check whether consent was collected for ad targeting. In 2020, the latest TCF v2 is released and improves on parts of the first version that were lacking.
A purpose in the TCF is defined as one of the outlined reasons for the processing of data, including the personal data of users, by vendors who are participating in the framework. The user is given a choice to consent or object to the purpose depending on the legal basis for the processing.
A special purpose is one of the defined purposes for processing the data by vendors participating in the framework for which the user is not given a choice to consent by the Consent Management Platform (CMP).
Purposes and Features can be combined into stacks that serve to simplify consent without sacrificing granular information or choice. They can substitute initial information about two or more purposes and/or features. By utilizing Stacks, you will be able to group two or more Purposes and/or Special Features which may help with user experience and understanding. There are 37 Stacks created by the IAB, with different combinations of Purposes or Special Features.
Please visit the IAB TCF Global Vendor List to view all registered vendors on the IAB Framework.