For Publishers: How to Build a Privacy Strategy
For publishers and media companies, the last few years have brought challenges to your operations. Recent privacy jurisdictions, such as GDPR, CCPA, and the IAB TCF Framework, and consent requirements for compliance may limit data collection and usage. Balancing compliance with the demand for a personalized experience provide a major challenge for the advertising ecosystem.
Watch the webinar recording to learn about the importance of integrating a CMP and cross-device management into your publisher privacy strategy and long-term competitive benefits of gathering and leveraging first-party data.