The CMP Conundrum: How to Balance Compliance with UX and Maximize Opt-Ins
Thanks to the shifting relationship between the ePrivacy Directive, GDPR, and hundreds of other privacy regulations – CMPs are everywhere. Recent guidance from the CNIL, AEPD and DPC point to the complexity of compliance, and the actual implementation of a CMP can lead to bad user experiences without the right solution. So how do you create CMPs that are both compliant and loved by site visitors?
In this session, we discuss regulatory guidance, provide best practices for implementing these requirements in a user-friendly way that boosts opt-in rates, and show how OneTrust CookiePro’s CMP solution can help you find the best of both worlds.