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IAB TCF 2.0 Guide: Top Things to Know
In August 2019, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, in partnership with IAB Tech Lab, announced the launch of the second iteration of the Transparency and Consent Framework (TCF).
In this eBook, we’ll provide an overview of the framework to help publishers and advertisers gear up for IAB TCF 2.0.