RIP Third-Party Cookies: How to Prepare, and Why You Still Need a Cookie Banner
In early 2020, Google announced that they join a growing list of browsers to stop the use of third-party cookies. But let’s make one thing clear: the end of third-party cookies is not the end of cookie banners or consent management platforms (CMPs).
With the removal of third-party cookies, organizations will still need a cookie banner or CMP in place to comply with regulations and capture consent for other types of cookies and tracking technologies. Additionally, marketers, publishers and advertisers will need to experiment with other diverse strategies to maximize addressability and personalization without relying on third-party cookies.
Watch this webinar to understand the industry’s concern with entering a world without third-party cookies, why organizations will still need a cookie banner or CMP, and how organizations can pivot their strategy to continue to understand their audience, deliver personalization, and future-proof revenue for the next generation of the ad tech ecosystem.