Mobile App Privacy: How to Build an Application That Delivers Personalization & Builds Brand Loyalty
While websites have been a primary channel for businesses, mobile applications are becoming increasingly popular and driving revenue growth
across numerous industries. However, recent privacy requirements and operating system updates, such as the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA) and Apple iOS 14, have challenged app developers to update their applications to follow guidelines for how data is collected.
Download this guide to learn about the current mobile app landscape, regulatory, and technical requirements, as well as best practices to provide a choice for consent, maximize opt- ins and build trust with app users.