The Power of Consent in AdTech: Bridging the Gap Between Privacy and Monetization
The AdTech ecosystem has faced numerous changes over the past few years. Balancing consumer demand for privacy and choice with shifting changes in the privacy and tech landscape have left organizations challenged to alter strategies to maintain personalization and meet compliance requirements. Additionally, these changes left consumers more in control of their data and questioning what the real value exchange is of providing data to companies.
Publishing and media companies are capitalizing on this shift in consumer sentiment by taking their consent management platform (CMP) to the next level by offering greater transparency and being good stewards of data collection, which ultimately leads to trust-driven opt-ins, monetization, and loyal customers.
Watch this panel of industry experts from Archant, a media company operating over 140 local, regional and national brands, Carbon RMP, an end-to-end revenue management platform, and OneTrust, to learn about:
- The value of consent in the AdTech mix
- Best practices to monetize your consented inventory
- How to deliver a better experience in a privacy conscious way