Ad Tech and the Challenges of a Compliant Digital Strategy
The world of ad tech continues to pose relevant compliance challenges for organizations in the digital marketing industry and beyond. The technological complexity, the diverse regulatory framework and the latest innovations envisioned by major players in the market must therefore be addressed through a comprehensive organizational digital strategy.
In this presentation, we discuss what Ad Tech is, how an organization might be using Ad Tech, and how to identify compliance implications. Our expert speakers also give an overview of the shift in the regulatory landscape for Ad Tech and what it means for pursuing sustainable compliant digital strategies.
Key takeaways include:
- An understanding of what Ad Tech is
- How organizations use Ad Tech and regulatory considerations
- Organizational efforts that ensure that digital strategies are both effective and compliant