CCPA Do Not Sell Builder
Click the link to view a confirmation Dialog
Click the confirm button on the dialog to view a success page
Frequently Asked Questions
Yes, we built the tool using the IAB’s Technical Specifications to support CCPA compliance for website and app owners and the digital ad tech ecosystem.
If you collect and transfer the personal information of California residents, you may be subject to the CCPA Opt-Out provision. As the first Opt-Out solution in the industry, you’re able to easily create and customize a sleek and actionable “Do Not Sell My Personal Information” link or button for your website that integrates with Google Ads Manager and the IAB CCPA Framework. This solution is backed by a premier privacy team and is built on a deep understanding of laws and regulations.
There are three main steps in the CCPA opt out tool: 1) Customize the Do Not Sell link/button to match brand colors, 2) Choose who can see the Do Not Sell link based on location and selecting the behavior after opt-out and 3) Copy and embed the code on the website
The newly released IAB CCPA Compliance Framework is intended to be used by publishers or advertisers and downstream framework participants that engage or support real-time-bidding (RTB) transactions in the digital advertising industry.