BLOG | Cookie Compliance | November 04, 2019

Mobile-Responsive Consent Management is Key

With the increase of web browsing on mobile devices and tablets, it's important to partner with a consent management tool that provides mobile-responsive cookie banner and preference center layouts for websites.

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Mobile browsing accounts for approximately half of web traffic worldwide. In the second quarter of 2019, mobile devices (excluding tablets) generated 48.91 percent of global website traffic, consistently hovering around the 50 percent mark since the beginning of 2017.

Searching the web from mobile devices is becoming more popular around the world, making it no surprise that website owners are putting a focus on enhancing mobile experiences.

The Increase of Mobile Device Usage

  • 62% of users accessed the internet using their mobile phones. Statista
  • 50% of smartphone owners now check mobile devices first thing in the morning. Omnicore
  • An average smartphone user used their phones for more than 4 hours a day. Themanifest
  • 57% of consumers said: A business with a poorly designed mobile website is not likely to be recommended SocPub
  • 52% of consumers are put off with a business after a bad mobile experience. LinkedIn

Mobile-Responsive Cookie Banners and Preference Centers

With new privacy laws around the globe, cookie banner and preference centers are becoming a necessary part of every website. In fact, when a user visits a website from their mobile device or tablet, the website’s cookie banner will most likely be the first thing that the users sees. This make it especially important to partner with a consent tool that provides mobile-responsive layouts for cookie banners and preference centers.

Unfortunately, there are many consent management platforms that are not advanced enough to work on mobile devices, especially when the website visitor tries to modify their preferences in the preference center. If a user is unable to easily modify their settings, your website could be in jeopardy for not complying with certain regulations because you are forcing the user to select ‘YES’ – whether that’s intentional or not.

CookiePro for Mobile Devices

CookiePro’s consent platform is fully responsive for mobile devices. It works across Firefox Mobile, Android, iOS, Tablets, iPads, Phones big and small, and more.

Our cookie consent product technology enables users to customize banners based on the consent approach and create a preference center that allows visitors to select which types of cookies and tracking technologies they want to enable or disable.


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