IAB TCF 2.0: Resources Before Upcoming Deadline
On August 15, the IAB Transparency & Consent Framework (TCF) version 1 will be replaced by the second version (2.0). Organizations leveraging IAB TCF version 1 must make necessary updates for TCF 2.0.
Overview of TCF 2.0
The IAB TCF 2.0, the industry solution for advertising in compliance with GDPR, was released by IAB Tech Lab and IAB Europe. The TCF 2.0 does not provide any backwards compatibility, and changes in 2.0 are substantial enough that a completely new implementation is required.
With the list of features, purposes, stacks, new structure for the TC String, and a number of other changes, none of the updates map to anything in previous versions. After an initial transition phase in TCF 2.0 adoption, older versions will be deprecated. The TCF consists of Policies and Technical Specifications that assist all companies in the digital advertising supply chain to meet transparency and user choice requirements related to data processing.
Similar to TCF version 1, TCF 2.0 is designed to standardize the collection and transmission of user choice and transparency on digital properties so that the digital advertising supply chain can align with GDPR and ePrivacy requirements. However, TCF 2.0 takes better account of consumer’s choice, publisher’s control, and communication with ad tech vendors.
How CookiePro Helps
s an IAB Europe TCF v2.0 Approved CMP, CookiePro has created a free tool to help companies comply with the IAB TCF 2.0 with an all-new TCF 2.0 CMP Builder. Create and customize your own CMP within minutes and add it to your website to take steps towards compliance with the new Framework.
All publishers must switch to TCF v2.0 by August 15, 2020. Don’t wait to get started!Start for Free
IAB TCF 2.0 CMP Builder Features
IAB TCF 2.0 Support
Visitors to your site will have the ability to opt-out from specific purposes of processing, automatically populated for you by the IAB TCF global vendor list.
Customized Look & Feel
The banner builder has several banner and preference center layouts and theme options to customize what your banner will look like on your site. Additionally, if you sign up for a CookiePro account, you can further customize the banner and even include more layers to the preference center including the use of Purposes, Stacks, Features, and more. Read more about these in our blog post, IAB TCF V2.0: Top 10 Things to Know.
Regional Display Options
The TCF 2.0 is intended to help you comply with GDPR, but you can choose to display your banner and preference center globally or just in the EU with geolocation rules. Sign up for a CookiePro account for more robust geolocation rules and features.
Backed by Privacy
As always, CookiePro by OneTrust is built on a dedicated understanding of privacy laws and regulations. OneTrust is a TCF v2 approved vendor.