BLOG | Cookie Compliance | January 20, 2021

How to Boost Opt-In Rates with A/B Testing

Learn how to boost opt-in consent rates with A/B testing using CookiePro's Cookie Consent technology.

Recent global data privacy regulations require organizations to include a cookie banner that asks permission for consent. Today, companies of all sizes are challenged with deploying a banner that doesn’t create an extra layer of friction and hinder the user experience.

For instance, if a user decides to abandon the website or mobile app and doesn’t provide consent due to the cookie banner’s UI, that action impacts opt-ins and the marketing performance tracking. This can ultimately lead to a decrease in revenue and personalized ad delivery.

So, what’s the solution to maximizing consent rates, user experience, and ad delivery? We recommend using out-of-the-box templates, applying A/B testing, monitoring consent rates for all the banners tested and reconfiguring your banner based on the winning variation.

CookiePro customers have had success with testing many banner versions with variations to measure consumer opt-in rates. A best practice is to narrow the field to several of the highest performing interactions to run additional rounds of testing. Continuous measurement and iteration are key as well as keeping in line with the data protection regulations and recent enforcement action

  • Configure Your Banner Variations: Customize multiple cookie banner to test different variants such as colors, button text, banner placement and vendors. As you are creating different cookie banner variations, be sure to stay within your jurisdiction’s guidelines.
  • Deploy and Monitor Opt-Ins: Easily deploy A/B Testing and monitor cookie banner opt-ins in an interactive consent dashboard.
  • Iterate and Improve Based on Testing: Once the testing is complete, reconfigure your cookie banner using the winning variation to maximize opt-ins.

How CookiePro Helps

CookiePro’s Consent Rate Optimization comes just in time as companies look to adapt and plan for the end of third-party cookies. We understand the importance of finding new and improved ways to boost cookie consent opt-in rates while also staying compliant.

Consent Rate Optimization key features include:

  • A/B Testing: Experiment with cookie banner template designs, measure consent, and iterate to maximize opt-ins.
  • Dashboard Reporting: Get the analytics you need to identify the highest performing variant and determine the effectiveness of opt-in rates for each design.
  • Template Targeting: Show specific templates to your users with customized logic and attributes based on determined factors.
  • Authenticated Consent: Minimize the number of times you ask your users for consent by synchronizing their consent across devices.

Build upon your consent management strategies by personalizing user experience that respects consumer privacy. To learn more about how CookiePro Consent Rate Optimization will help your organization, request a 1:1 demo today.

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