New ICO & CNIL Cookie Consent Guidelines and CookiePro Product Updates
Recent guidance from the UK’s Information Commissioner’s Office (ICO) and the France’s Commission nationale de l’informatique et des libertés (CNIL) have put a focus on cookie consent banners across web properties.
The CNIL also released updated cookie guidelines that repealed those from Article 5.3 of the e-Privacy Directive from 2013, which imposed an obligation to obtain prior consent before placing cookies and similar technologies.
Website cookies and other tracking technologies are critical to business and marketing success, and this new guidance gives a clearer understanding of the types of consent models accepted by regulatory authorities. However, building new consent models for every country and state that are up to date with the latest guidance is unmanageable without the right technology and research partner in place.
CookiePro Updates Cookie Technology Based on Recent Guidance
CookiePro’s Cookie Consent and Website Scanning technology has been updated with ICO, CNIL, country- and state-specific guidance built-in to help customers adapt their cookie display and consent collection policies based on the user’s browser location. CookiePro’s cookie geolocation technology also offers specific consent UI not just at the country level, but also at the state level based on the user’s IP detection. CookiePro’s cookie technology is built upon deep regulatory research from OneTrust’s in-house team of 40 privacy researchers and network of 500 lawyers across 300 jurisdictions.
Create Dynamic, Country and State-Specific Cookie Banners with CookiePro
Powered by OneTrust, the leading privacy management technology, CookiePro is the most mature and flexible cookie consent solution in the market. CookiePro’s solution is the first in the market to offer dynamic cookie banners based not just on a visitor’s country, but their state IP address as well.
CookiePro’s Cookie Consent technology is powered by Cookiepedia™, the largest inventory of pre-categorized cookies. With a simple scan, companies can identify which cookies and tracking technologies are on a website and automatically categorizes them based on type, including first-party, third-party, performance and targeting, so customers can get granular consent based on the cookie type.