BLOG | Cookie Compliance | November 30, 2021

Accelerate SEO Performance With CookiePro Cookie Consent

As the end of 2021 quickly approaches, businesses now more than ever are trying to strike the balance between digital and privacy-related...

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As the end of 2021 quickly approaches, businesses now more than ever are trying to strike the balance between digital and privacy-related updates and trends. Some of the many challenges include the expansion of global privacy laws coupled with digital changes such as preparing for the deprecation of third-party cookies, adapting to Apple’s App Tracking Transparency requirements, and the introduction of Global Privacy Control (GPC). However, one thing will always be constant – the impact of a website.

Most likely, a user’s first impression is from your website. It has a direct effect on the perceived credibility and quality of your business – and ultimately, their trust. But first, users need to have the ability to find your business online which means your website must be optimized so it can rank higher in search results. Search Engine Optimization (SEO) is the practice of maximizing your website to get the highest possible rank in organic search. It’s important to learn about the many factors that impact SEO.

For the last few months, it’s been hard to work in the field of technical SEO without touching or hearing about the Google Page Experience Update. Read this blog to learn more about the updates and the importance of having an optimized cookie banner on your website.

Google’s 2021 Page Experience Update

Earlier in the year, Google announced an update to include page experience and core vitals among the factors it uses to rank sites. Why should you care? According to Statista, in January 2021, Google was used for 91.83% of searches in just Canada. It’s important to pay attention to Google because we want people to be able to easily find our business online. Google already uses some aspects of user experience to assist in ranking websites, specifically mobile-friendliness, safe-browsing, and HTTPS security. With the update in May 2021. Google introduced three new metrics by which the page experience for websites will be assessed. These metrics are called core vitals are based on data aggregated by the Chrome User Experience Report.

  • Load Time: Loading experience is measured by large contentful paint (LCP), which measures the time it takes for most important and relevant content to load on a web page. A load time of 3.5 seconds or less is considered to be optimal. Factors that can impact this include large images or third-party scripts.
  • Interactivity: The length of time it takes your page to respond to a user’s input is measured by first input delay (FID). FID is measured in milliseconds and the ideal delay time is 100 milliseconds or less.
  • Visual Stability: This is measured with cumulative layout shift (CLS). CLS measures how stable your website is as each page loads. Google considers a CLS score below .1 to be acceptable.

Boost SEO With a Cookie Consent Tool Built for Performance

Websites that ensure they aren’t cluttered with unnecessary images, widgets, and plugins will result in better user experiences. This is part of the user-focused approach that Google seeks to highlight. How do you balance Google’s algorithm while complying with cookie banner regulatory requirements? Choose a solution that doesn’t negatively impact your performance, provides a user-friendly experience, and helps you stay compliant all at the same time.

Importance of Solution Availability

With Google’s update, what if a third-party script on your websites stops working due to technical disruptions? That could cause chaos on your website and negatively impact your page load time and SEO. CookiePro guarantees a high degree of availability for the Cookie Consent solution through our 100% availability SLA. Additionally, the solution is deployed globally via a Content Delivery Network for maximum reliability and performance.

CookiePro Cookie Consent: Dependable, Reliable, and Optimized

CookiePro’s Cookie Consent Solution, also known as its Consent Management Platform (CMP), companies can build trust with customers using the most powerful and dependable consent solution in the market. With reliable support and technology such as a 100% availability SLA, automated change management for optimal performance, and global CDN and asynchronous script deployment, companies can maximize the performance of their CMP using CookiePro. Additionally, use server-side rendering to minimize payloads and accelerate page loads.

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