Briefing on Cookies: Recent ICO Guidance and What it Means for You
July 3, 2019
Compliance doesn’t have to complicated.
Our team at CookiePro is here to help website owners understand, achieve and maintain compliance with new regulation updates, such as the UK ICO.
Here are the main takeaways and what it might mean for you:
Implied consent is no longer acceptable
Essentially, this is referring to the type of cookie consent banner that disappears if a user ignores the banner. Your website’s consent banner must clearly state what cookies will be set and the user must take a positive action to consent to non-essential cookies. Consent is not required for cookies that are defined as necessary to providing service to the user. For example, a cookie required to make a video play on your website – users do not have to provide consent for this type of cookie because it is necessary to make the video load properly. See the below changes regarding what’s classified as strictly necessary cookies.
‘Strictly Necessary’ exemptions have changed (i.e. Cookies used for Google Analytics and advertising purposes)
Companies are required to be clear with users about the purpose for storing information and requesting consent. As mentioned above, cookies relating to the functionality of a website do not require consent, but cookies for analytics, social media and advertising now require consent to track data.
Items that DO meet the ‘strictly necessary’ exemption
Items that DO NOT meet the ‘strictly necessary’ exemption
Additionally, in late June, the French data protection authority (CNIL) and other data protection authorities announced that it will repeal its 2013 cookie recommendation in July 2019 and will publish updated guidelines based on elements harmonized at the European level.
Recent Guidance and What it Means to You
Wednesday, July 10 | 10:00 EDT
On the 10th of July, join CookiePro, OneTrust and DataGuidance in an engaging 45-minute webinar featuring the industry’s leading experts to learn more about the recent privacy developments, where our panel will discuss the following:
There’s no better time than now to invest in the proper tools to ensure cookie compliance.
WHAT WE COLLECT AND WHY
Name, Email, Phone Number – Only if you provide it to us in order to contact you or to use our services
WHO WE SHARE WITH
We will never sell your personal data to 3rd parties