Prepare for 2020 with 20 Things to Know About CCPA + CookiePro
Say farewell to 2019 and get ready to welcome 2020! We are two weeks away from entering a new century, and a whole new era centered around consumer rights and privacy. While some are some are planning out their goals for Q1 2020, others are in a serious rush to launch a privacy program that complies with the California Consumer Privacy Act (CCPA), which goes into effect January 1, 2020.
California is only one state in the United States, but it has the world’s fifth-biggest economy. Even if you don’t live in California, the CCPA could apply to your organization if it follows certain criteria.
Let’s get you up to speed with requirements for the CCPA and how CookiePro helps.
20 Things to Know About CCPA + CookiePro
- The California Consumer Privacy Act (CCPA) introduces new privacy rights for California residents, forcing companies that conduct business in the state of California to implement structural changes to their privacy program.
- The regulation applies to businesses that collects or processes personal information from consumers in California and meets one of the following three criteria: has annual gross revenue over $25 million, processes the data of 50,000 or more consumers, households, or devices on an annual basis; or derives 50% of its revenue from selling data.
- According to the regulation, California residents have the right:
- To know what personal information is collected about them
- To know whether and to whom their personal information is sold/disclosed, and to opt-out of its sale
- To access their personal information that has been collected
- To have a business delete their personal information
- To not be discriminated against for exercising their rights under the Act
- There are penalties for not complying with the CCPA, including up $2,500 for each non-intentional violation; up to $7,500 for each intentional violation.
- Under the CCPA, personal information includes anything that identifies, relates to, or can be associated with a consumer, household, or device. Via CookiePro, track do not sell requests by many unique identifiers, such as account number or device ID.
- Those affected by the CCPA must know what data they are collecting and California consumers and for purposes they are used. Using CookiePro’s website scanner, companies are able to check and identify all of tracking trackers as well as terms and conditions, privacy policies, cookie policies and cookie notices to track compliance.
- CCPA requires organizations to disclose what data is being collected by cookies and what is done with the data. Many organizations are seeking guidance when considering their cookie approach under the CCPA. CookiePro offers cookie banner text recommendations and customization capabilities.
- Under the CCPA, organizations can request that opted out consumers opt back in to the sale of their personal information after 12 months. CookiePro allows organizations to track this information and drive re-engagement with your consumers.
- With CookiePro, categorize cookies to bundle those that involve a sale of personal information. Then, enable opt-out for only those specific cookies through a CookiePro created cookie banner.
- Under the CCPA minors under the age of 16 must provide opt-in consent for the sale of their personal information. CookiePro allows organizations to track this information and offers an opt-in option for minors.
- Via geolocation technology, CookiePro can display different cookie banners based on location, giving organizations flexibility when developing their cookie strategy.
- Requirements under the regulation include offering a way for consumers to access, request deletion, or opt out of sales of their personal information.
- Under the CCPA, organizations must display a clear and conspicuous link titled, “Do Not Sell My Personal Information”. CookiePro generates this link and provides an embed code to easily add the link to websites.
- With CookiePro Consumer Rights Management, users are able to customize consumer request forms to help your organization determine whether or not a consumer resides in California. There is also the ability to process the request through a California-specific workflow, which adheres to the 45-day response timeline.
- The CCPA has a toll-free requirement that asks companies to provide a toll-free number that consumers can submit requests. The CookiePro CCPA Toll-Free Number solution enables companies subject to the law’s toll-free requirement to add a phone workflow into their Consumer Rights process.
- Fully automate the intake and fulfillment of consumer rights requests with CookiePro to comply with CCPA requirements.
- If a request is made, it’s required to have a process for verifying it. Enable consumers to attach evidence when submitting a request to verify their identity and proof of residency
- Under the CCPA, organizations are allowed up to 90 additional days to process a consumer request if necessary. Via CookiePro, your organization can communicate extension requests to consumers, as well as track and manage these extensions directly through the platform.
- CookiePro includes CCPA-specific response templates to help reply to requests in accordance with the CCPA. These templates also add consistency and efficiency for consumer request fulfillment.
- The CCPA guidelines state that in the case of online services like mobile apps, apps will have to provide a link to the “do not sell my personal information” page on the application’s platform page or download page before they download the application.