CCPA Do Not Sell Builder
Customize Styling
Customize Behavior
Implement Code
Live Preview
Click the link to view a confirmation Dialog
Click the confirm button on the dialog to view a success page
Frequently Asked Questions
Yes, we built the tool using the IAB’s Technical Specifications to support CCPA compliance for website and app owners and the digital ad tech ecosystem.
If you collect and transfer the personal information of California residents, you may be subject to the CCPA Opt-Out provision. As the first Opt-Out solution in the industry, you’re able to easily create and customize a sleek and actionable “Do Not Sell My Personal Information” link or button for your website that integrates with Google Ads Manager and the IAB CCPA Framework. This solution is backed by a premier privacy team and is built on a deep understanding of laws and regulations.
Consumers have the right to opt-out of the sale of their personal information to a third party. Businesses that are subject to CCPA will be required to insert a Do Not Sell link on their homepage — as well as in their privacy policy — that leads to an opt-out page for consumers. Using the Opt-Out builder, you’re able to add a link to your request form built by using the consumer request product. Learn more here: https://www.cookiepro.com/consumer-and-subject-requests/
There are three main steps in the CCPA opt out tool: 1) Customize the Do Not Sell link/button to match brand colors, 2) Choose who can see the Do Not Sell link based on location and selecting the behavior after opt-out and 3) Copy and embed the code on the website
The newly released IAB CCPA Compliance Framework is intended to be used by publishers or advertisers and downstream framework participants that engage or support real-time-bidding (RTB) transactions in the digital advertising industry.